Smartphone games sales drive Glu in Q2 - Mobile World Live

Smartphone games sales drive Glu in Q2

06 AUG 2012

Games developer Glu Mobile said its smartphone revenue more than doubled year-on-year in Q2 2012, with its freemium revenue growing by 151 percent as it launched new titles.

The company noted in a statement that its smartphone strength was driven by “freemium, male-oriented games such as Deer Hunter Reloaded and Frontline Commando across iOS, Android and Amazon”.

During the second quarter, Glu launched two new freemium games, Gears & Guts and Mutant Roadkill, on the Apple App Store and Google Play. It also launched two freemium games, Gun Bros and Contract Killer, on Windows Phone, becoming the first third-party developer to support in-app purchases on this platform.

Other developments during the period included the launch of games targeting Google’s Nexus 7 tablet, the introduction of the Glu Credits virtual currency, and the launch of its Glu VIP Club for Android users.

In a statement, Niccolo de Masi, CEO of Glu, noted: “We remain excited about our strong slate of sequel and new franchise titles that will launch primarily between September and December. We believe that Glu is well positioned for strength in Q4 and beyond.”

For the period, the company reported a net loss of US$2.99 million in Q2 2011, up from US$1.75 million, on revenue of US$23.6 million, up from US$17.68 million.

Smartphone sales were US$19.91 million, compared with 9.43 million in the prior-year period. Non-GAAP freemium revenue was US$19.2 million, up from US$7.7 million in Q2 2012.

Some 84 percent of the company’s revenue is from smartphones, with the remainder from its feature phone business. It reached the cross-over point where smartphones became its largest revenue stream last year.


Steve Costello

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