Shazam passes 5 billion tags - Mobile World Live

Shazam passes 5 billion tags

07 AUG 2012

Audio recognition app company Shazam said its technology has been used by consumers to discover music and engage with TV shows and adverts more than 5 billion times.

Shazam’s music recognition technology is used by 225 million people, with the app being accessed 10 million times per day. 

Since the launch of Shazam for TV service last year, which provides users with access to additional content when tagging broadcasts, the company has collaborated on more than 100 advertising campaigns.

It has worked with with broadcasters to developer second-screen experiences for shows and sporting events such as the Grammy Awards, Superbowl and NBC’s coverage of the Olympic Games.

“We have invested in our technology and developed strong partnerships with broadcasters, brands, artists and music labels to provide our fans with the most innovative way to discover, explore and share the content that interests them most,” said Shazam CEO Andrew Fisher.

The company has improved its services and expanded its product line since buying back its audio recognition technology and related patents from US performing rights company Broadcast Music Inc in November 2011.

The company launched its first all-new app since 2008 with its Shazam Player for Apple iOS devices in January, and recently announced a deal with UK broadcaster ITV, to enable advertisers to “Shazam-enable” advertisements.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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