Shazam, the company behind the app that helps users identify music, has closed a $30 million investment to support growth, making it the fifth UK tech start-up to be valued at over $1 billion.

In the past year, Shazam has crossed 100 million monthly active mobile users, launched new capabilities for print ads, QR codes, packaged goods and barcodes and also integrated with Spotify and Rdio to let users play music within the app, the company said in a statement.

“Our move into multiple new environments in 2014 has allowed our users to connect to more aspects of their world while enabling our partners and advertisers to reach our massive and engaged user base like never before.” said CEO Rich Riley, adding that the company is “excited to continue to focus on user growth and engagement, building on our strength in music and innovating to increase the universe of what is Shazamable in order to realise the enormous potential of Shazam.”

According to Olivier Bernard, VP EMEAR at App Annie, which provides analytics for app developers and publishers, Shazam’s success “validates the idea that mobile app development should no longer be seen as a side project, but as important as desktop and web” and believes that Shazam is “a prime example of a company that has catered towards what its users want.”

Last week, Shazam announced a partnership with Gimbal, which produces context awareness, proximity and personalisation technology, to enable brands and advertisers to provide a more personalised experience to Shazam users.