Peel smart remote app generates hits 100 billion remote commands milestone

Peel reveals usage stats; revamps Android app

25 JUN 2015

Peel said its smart remote app has generated 100 billion remote commands since launching three years ago, half of those coming in the last eight months alone as the company recently topped 30 million registered TV viewers in Europe.

Last month, Peel hit 100 million registered users, categorised as anyone who has paired its smart remote app with a device.

Peel said its users generate 8 billion remote commands a month, or more than 3,000 per second.

“We have a unique window into the living rooms of millions of households in 200 countries,” said Bala Krishnan, cofounder and chief product officer.

“Our users have ‘peeled in’ to 5 billion TV shows since we launched. That’s six shows per second that we have viewer data on to help us improve our content discovery features and the overall performance of the app.”

Peel also revamped its Android app, which now includes a customisable remote widget that can appear on a phone’s lock screen without launching the app.

In addition to being used to control TVs, set-top boxes and other entertainment devices, the smart remote app is optimised to control hundreds of brands of air conditioners and heaters, with more smart home devices planned for the future.

“We are the number one home control app in the world and a major source of entertainment content discovery for our users,” added Krishnan.

He said TV marketers increasingly use Peel to drive trackable viewership through True Tune-in native advertising, a primary source of revenue for the company.

App users can ‘Peel in’ to a show by tapping on one of the ads. Networks who have run ads include Discovery, E!, HISTORY, Hulu, National Geographic and TNT.

The expanding user base has also attracted brand advertisers such as Google and Activision.

The company also enables TV networks and show producers to drive ratings by posting unique ‘peel-in’ links on Twitter and Facebook.

Back in March, CEO Thiru Arunachalam told Mobile World Live the company wants its smart remote app to “control everything in the home,” and is also working on ambitious plans to “revolutionise the streaming experience”.

The app comes pre-loaded on many flagship devices, including the Samsung Galaxy S6 and the HTC One M9.


Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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