Browser maker Opera Software launched a number of promotional services to help developers benefit from the 40 million unique monthly users that visit the Opera Mobile Store.

The services include sponsored product listings on the homepage and content categories; rich graphical app banners; browser launch page banners on Opera Mini 7; and contextually-relevant app promotions in Opera's new smart content aggregation service, also in Opera Mini 7.

There will also be App of the Week promotions on Opera’s Facebook and Twitter pages, targeted by region.

The tools will allow developers to reach beyond the users of the Mobile Store to the 200 million users of Opera’s products.

Opera Mobile Store is available through the Opera Mini and Opera Mobile browsers and is accessible in some of the world’s fastest-growing mobile markets.