Action camera maker GoPro announced GoPro Developer Program, an effort to support partners – including app developers – wanting to offer seamless integration with GoPro products.
The company said that “quietly operating for more than a year”, it has already been working with a range of developers including large multinational companies as well as “smaller, innovative upstarts”.
For mobile apps, developers can create software that connects with GoPro cameras. Supported functionality includes camera command and control, live video preview and media management.
The programme also supports companies seeking hardware integration, connecting either physically or wirelessly, and makers of mounts and housings.
Among the partners showcased at launch were Telefonica, with its live streaming app Xtreamer, and BMW, which has created an app for trackday enthusiasts called M-Laptimer.
The efforts are also supported by a Works with GoPro verification programme, which offers certification for compatible products.
As part of its own efforts to build its efforts away from hardware, GoPro has been working on its own mobile apps. In February, it announced the acquisition of two mobile video editing apps, Replay and Spice, to “accelerate GoPro’s ability to deliver ultra-convenient, yet powerful, mobile editing solutions to GoPro customers and billions of smartphone users”.
While the company has carved out a niche as leader in the action camera segment, it has more recently struggled to find hardware revenue growth.