App engagement company Fiksu has struck a deal to market Groupon’s mobile applications around the world.
Fiksu will be the exclusive app marketing platform for the deals company, to accelerate its expansion into local markets in Europe, the Middle East and Africa.
The pair have previously been successful in acquiring millions of North American app users: around 45 per cent of Groupon’s transactions in North America now take place on mobile.
Fiksu builds user numbers through the use of mobile ad networks, real time bidding exchanges, social networks and incentivised networks. It integrates with its partners to uncover the “richest sources of high-value users”.
With Groupon, Fiksu uses Facebook’s media buying and ad tracking APIs to deliver high lifetime value users via mobile app installs.
Groupon saw seven million app downloads during the first quarter of the year and has a mobile presence in 42 countries.