App testing firm Applause raised $35 million, which it will use to further its aim to be “the go-to source for improving digital experiences”.
The company will launch its expanded ‘Digital Experience’ proposition in the coming months and invest heavily in its real-world testing services, which enable omni-channel testing “from web to mobile to IoT to brick & mortar”.
Applause will also expand its usability and design feedback offerings – which it said is its second largest revenue-producer – enabling brands to rapidly collect and analyse feedback from crowdsourced user panels that demographically match customer’s end users.
“The ability to research, test, and get user feedback about your digital experience from people who mirror your end user base – and to do it in a rapid, agile manner – is a major competitive advantage for Applause customers like Amazon, Ralph Lauren, HBO, USA Today, BMW and Concur,” the firm said in a statement.
This Series F round takes total funding for the firm, launched in 2008, past $115 million.
It was led by Credit Suisse, and also included investment from strategic partner Accenture.