French payments venture Buyster launched its mcommerce service in its home market on 13 September. The internet payment venture, which originally set itself a mid-2011 launch date, allows users to make purchases through both mobile and fixed connections.  Security is a key feature of the service, which enables users to link their bank account details with a mobile phone number so that they use the phone number to authenticate internet transactions instead of their bank details. Users also have a second layer of security with a private code they use alongside their phone number when making a purchase.

Buyster, which is backed by the country’s three mobile operators as well as IT provider Atos Origin, says the new service also makes payments simpler, especially for mcommerce. Buyster says it is supported by a strong body of retailers numbering 30,000 at launch, which it reaches through partnerships with ten ecommerce and payment companies, as well as publishers and agencies.