ARM CEO: Embedded has 10x market potential of mobile - Mobile World Live

ARM CEO: Embedded has 10x market potential of mobile

25 APR 2012

The CEO of microprocessor technology firm ARM believes the UK company will build on its success so far in the mobile space by capitalising on a market it expects to be ten times larger: the embedded device sector. In an exclusive interview with Mobile World Live, Arm’s Warren East stated: “If you add up all the smartphones and the tablets and the digital televisions and the PCs and all the different form factors and those sorts of things and cast your eye forward a few years we see a large opportunity of perhaps 3 to 4 billion units per annum, but we see an embedded market that’s maybe 30 to 40 billion units around, and so that’s where we get the factor ten.”