iAd Archives - Mobile World Live


Samsung planning mobile ad network

Samsung is planning to launch a mobile ad network to compete with the likes of …

Report: Apple appoints Adobe exec to head iAd

Bloomberg said that Apple has hired Todd Teresi, VP of Adobe’s media solutions group, to …

Apple tweaks iAd deals; Facebook preparing mobile ad debut

Apple has tweaked its iAd mobile advertising network in an effort to attract more advertisers while Facebook is reportedly planning its first move into the mobile advertising for early 2012

Report: Consumers will overcome resistance to in-app ads

Consumer resistance to in-app mobile ads will be overcome in the next few years and create a market worth over US$860 million in North America alone by 2014

Apple unveils new iPhone OS and ad strategy

Apple yesterday unveiled the latest version of its iPhone operating system software which incorporates its high-profile move into the mobile advertising space. iAd is the result of Apple’s US$275 million acquisition of Quattro Wireless – a company that makes tools for embedding adverts in applications – in January.

Apples iAd service receives mixed early response

Apple’s iAd mobile advertising platform has received mixed reviews since launch at the beginning of last month