Guest Blog: What app makers can learn from games

Abinash Tripathy (pictured), CEO and co-founder of Helpshift, believes app developers and marketers can learn …

Helpshift CEO sees machine learning as future of in-app customer support

Abinash Tripathy told Mobile World Live developers of enterprise apps must focus on in-app care, estimating that close to 95 per cent of apps are failing to do so, thereby losing users.