In the fast-evolving world of the Internet of Things, it’s now become common knowledge that greater value – and hence larger revenue opportunities – will be found higher up the value chain. Multiple studies have quantified the vast potential to be captured by telecom service providers beyond their usual network and connectivity business. While service providers well recognise the revenue potential, exactly how they should position themselves along the value chain to maximise opportunities remains less clear.
Earlier this year, Ericsson, in partnership with Moible World Live, released a study called Exploring IoT Strategies which, based on interviews with 20 leading service providers around the world, takes a deep-dive into how these 20 IoT frontrunners are engaging with customers and positioning themselves in the IoT market.
Ericsson has identified an IoT Positioning Framework, comprising of four main roles by which service providers can increasingly add value by providing more end-to-end offerings. Ericsson has also identified four sub-roles which operators can diversify into. Each new role and sub-role requires a unique set of capabilities and, as operators step beyond supplying networks and connectivity, their value propositions will need to be sharpened.
Download this new case study to discover how leading service providers are getting out of their comfort zone and moving up the IoT value chain.
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