Xiaomi slows international plans to focus on India, Indonesia – Mobile World Live

Xiaomi slows international plans to focus on India, Indonesia

25 NOV 2014

Xiaomi is reported to have slowed its international rollout plans, as it struggles to keep pace with growth in the new markets it has already entered this year.

According to Tech In Asia, while the company had been looking at launching in ten new markets in 2014, it has instead decided that it is “a smarter thing to do to scale back a bit and put a ton of effort in India and Indonesia before expanding further”.

Bloomberg said that Xiaomi has had to charter flights to make deliveries into India, having been unable to otherwise ship enough devices into the market. It has also been reported that the company is looking to manufacture products locally for this market.

This has come as the company has increased its shipments to India from 50,000 per week to 200,000. And it has also this week launched its Redmi Note phablet in the country, in both 3G and 3G/4G versions, priced from IRN8,900 ($144).

The RedMi Note launch also sees the device being offered by operator Airtel, which is offering it through its stores, as well as via Xiaomi’s e-commerce partner Flipkart.

With Xiaomi having launched in markets this year including Malaysia and Singapore, it had been anticipated that its next move would be outside of its Asian home region – Brazil. This is now slated for “some time in the first half of next year”, according to a statement cited by Tech In Asia.

According to Bloomberg, Xiaomi is looking to manufacture products locally for Brazil, because it would cost “extraordinarily” to offer a device imported from overseas.

Other mooted markets have included Thailand, Russia, Mexico, Brazil and Turkey.

In an interview with Mobile World Live earlier this year, Hugo Barra, VP of International for Xiaomi, said that international expansion for the company “takes a lot of time”, due to its efforts to manage user experience from ordering through to delivery and support.

“Entering any market for us means actually creating a pretty significant operational footprint in that market, it’s not just a matter of doing a deal with a carrier,” he said.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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