Passenger experience: it’s all about connectivity
Public transport users are a captive audience with often the time and inclination to consume services and products during their journeys. However, many stakeholders are still not taking advantage of the significant opportunities offered within this segment.
Analysing data and forming a view on the complete customer journey is win-win. It can increase business opportunities while creating a more personalised, engaging experience for customers. The connectivity is now in place and the data exists to enable this, but how to collate, analyse and act on this information is a whole different question.
This whitepaper discusses the ways transport providers, connectivity companies and retailers can improve passenger experience, with a particular focus on how innovations already in use in the airline sector can be used within the rail industry.