Join Bango to discover key findings from their latest research “Subscription Wars – Super Bundling Awakens – European Edition”. This session focuses on evolving subscription trends across the UK, Italy, France, Germany and Spain. Gain strategic insight from consumers about the subscription economy and learn how to leverage distribution channel partners to increase, retain and engage with subscribers.

Growth in the streaming subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).