Peters Suh, chief executive of the Wholesale Applications Community (WAC), told delegates during his Mobile World Congress keynote earlier this year that the alliance is eyeing growth beyond the mobile device market. “Right now we’re seeing the tip of the iceberg… it’s beyond mobile.,” he said, adding that users will decide whether to use apps “on a mobile device, on a tablet, on a PC or on a 50-inch display… That’s what we need to address.”