A special Mobile World Live panel discussion reviews the mobile sport phenomenon, and why expectations are higher than ever in 2012. Featuring Cait O’Riordan, Head of Product, Sport and London 2012 for BBC Future Media (Official UK broadcaster of the Olympic Games and rights holder for some of the world’s biggest events), John Constantinou, Head of Global Sponsorships & Partnerships for Orange (Official Sponsors of the African Cup of Nations, the Euro 2012 and a host of other international events) and David Gosen, European Managing Director for Telecoms, Nielsen Company (a leading global media measurement & analysis practice).