Lyse Brillouet, Head of Strategy and Marketing for Orange Healthcare, used her keynote presentation at last month’s GSMA-mHA Mobile Health Summit to highlight the four “next steps” the mobile health industry needs to take in order to increase the penetration of services globally. However, she also noted that due to the diverse ecosystem present in the mobile health sector, “the fact is that today the competitive environment is so complex, that it is quite hard for a worldwide player to find robust business models for mHealth solutions.”