The new Director-General of the GSMA has spoken of her belief that operators must strengthen partnerships with all companies in the mobile industry if they are to remain at the forefront of a market that has seen the emergence of major new players in recent times. In an exclusive interview with Mobile World Live, Anne Bouverot highlighted the challenges facing the mobile industry at present, particularly the operator community, and how the association aims to ensure that operators are able to maintain their value with the fast-rising profile of new, so-called over-the-top players.