IPG boss: Mobile is critical to advertising industry - Mobile World Live

IPG boss: Mobile is critical to advertising industry

12 JUN 2012

At Mobile World Congress this year Michael Roth, chairman and CEO of advertising agency giant IPG, spoke of his belief that mobile technology is having a major impact on the advertising sector, despite initial challenges. “In my business confusion is good because someone has to advise our clients where to spend those dollars and how to make them more effective,” he noted. “Mobile is imperative in terms of what we do to help get the message out to support the brands we represent.”