IPG boss: Mobile advertising needs to improve – Mobile World Live

IPG boss: Mobile advertising needs to improve

08 MAY 2012

Consumer brands are not realising the full potential of mobile as an advertising medium and agencies now have a critical role to play in preaching its benefits, admits Michael Roth, chairman and CEO of advertising agency giant IPG, in a new interview with Mobile World Live. “It’s growing, there’s no question that the spend is growing, but certainly not at the rate that the device universe is growing, and that’s an area that we have to do better,” Roth comments.