In the first of a series of mobile music video features this month, Mobile World Live interviews Fran Healy, frontman for Scottish band Travis. A self-confessed Apple aficionado and tech fan, Healy believes mobiles can bring artists closer to their fan base: “Context will be the next big buzzword.. a mobile can know where you are and where everything else is,” he says. And with a new album set for launch next Spring, Healy tells us how there is room in the market for a new retail model to rival giants such as iTunes: “Apple are brilliant but they are not the artist. There’s space for something to come along that is a gamechanger… the only people that can provide that properly are the people that make the music – not the record company, manager or Apple.” Stay tuned to the end to find out whether he reveals exactly what he lied about when he was 17…