Deutsche Telekom has given an insight into its decision to partner with online music streaming service Spotify, claiming the platform’s integration with Facebook and other social networks was a major driver behind the deal and indicative of where the industry is heading. In an exclusive interview with Mobile World Live, Gerry O’Sullivan, SVP Global TV & Entertainment at Deutsche Telekom, said that Spotify’s social networking strategy gives the operator potential exposure to audiences it wouldn’t normally reach.
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