DT opens up on Spotify deal - Mobile World Live

DT opens up on Spotify deal

22 OCT 2012

Deutsche Telekom has given an insight into its decision to partner with online music streaming service Spotify, claiming the platform’s integration with Facebook and other social networks was a major driver behind the deal and indicative of where the industry is heading. In an exclusive interview with Mobile World Live, Gerry O’Sullivan, SVP Global TV & Entertainment at Deutsche Telekom, said that Spotify’s social networking strategy gives the operator potential exposure to audiences it wouldn’t normally reach.