Axiata sees consumer awareness as biggest barrier to mobile money success – Mobile World Live

Axiata sees consumer awareness as biggest barrier to mobile money success

06 DEC 2011

At this year’s GSMA Mobile Money Summit Asian operator Axiata Group Berhad outlined its progress with four mobile money deployments but warned that raising customer awareness of its offerings remains its biggest challenge. Andy Chong, senior vice president of the Malaysia-headquartered carrier, highlighted progress to date in its mobile money services currently available in its home market, as well as Bangladesh, Indonesia and Sri Lanka.