27 April 2023

8:00am PT | 11:00am ET | 16:00 BST

Marketplaces are continuing to disrupt traditional industries, creating astonishing results with lean, scalable business models that can be set up even without inventory. The connected car is often used as a good example. Starting with selling cars, a manufacturer can be thrust into a connected-vehicle ecosystem that allows their consumers to buy almost anything with digital wallets and other embedded financial services.

In reality, changing business models to create recurring customers and new ecosystems needs to be undertaken with caution, a clear roadmap and phased implementation. Join J.P. Morgan experts as we leverage case studies to elaborate on the steps required to create an embedded finance model that places users at the heart.