Zokem Archives - Mobile World Live


The role of app analytics

The growth of native apps has created the need for a whole new set of user profile information, says Hannu Verkasalo, chief executive of Zokem.

Apps winning the game over mobile screen

Hannu Verkasalo, chief executive of mobile analytics firm Zokem, discusses the evolving mobile apps world, and the strength of native software compared with web apps

The benefits of native versus web apps

Web services might dominate the desktop world, but apps have changed how people spend time, do business, and access content via mobile, says Hannu Verkasalo, chief executive of Zokem.

EXCLUSIVE: Android users lead way for third-party app use, says Zokem

Owners of Android devices spend an average of 42 minutes per day with “add on applications” such as Facebook, YouTube, Twitter and Skype, more than 60 percent more than BlackBerry, Windows Mobile, or Symbian users, according to a study published by analytics company Zokem. This includes apps embedded into handsets by vendors when they ship in order to complement core features such as voice, SMS and personal information management, as well as apps downloaded from stores.

Report – Apps are taking over Web browsing

Native data applications – incorporating social networking, multimedia and map services – are fast becoming the most popular way to access online information on a mobile device, at the expense of mobile Web browsers.