Nokia is to pay advertisers to create branded apps for its Ovi app store in a push to counter the dominance of Apple’s iPhone and Google Android-supported smartphones
Nokia says that it is now recording more than 2.7 million downloads per day from its Ovi Store, up from the 1.7 million level reported in July 2010.
Nokia appears to have won back apps market share from RIM, just two weeks after the BlackBerry vendor reported download numbers for its App World store that suggested it was stealing a march on the Finnish vendor’s app efforts. Nokia today announced that its Ovi Store is achieving 2.3 million downloads per day.
Nokia claims that its decision last month to make its Ovi Maps navigation service available for free has seen the service attract over 1.4 million downloads to date.