Nielsen Archives - Page 2 of 2 - Mobile World Live


App recommendation offers an opportunity for operators Nielsen

Edward Kershaw, VP of Mobile Media, EMEA for metrics company Nielsen, used his presentation at Mobile App World 2010 to highlight a number of trends in the apps industry, not least the fact that there is still an important role for mobile operators to play in the ecosystem in terms of aiding application discovery for consumers.

O2 Media: Operators in prime position for personalisation

Shaun Gregory, Managing Director of O2 Media, used his keynote speech at today’s Mobile App World 2010 event to trumpet the potential for operators in delivering personalised content and apps to consumers, stating that “apps are the new battleground, and the gateway to personalisation.”

Nielsen: Mobile gaming and Facebook driving US apps downloads

US smartphone users have 27 downloaded apps on their phones on average, according to a survey from market research firm Nielsen.

Nielsen files for IPO

Audience measurement group Nielsen has filed for an initial public offering of shares, aiming to raise US$1.75 billion

US wakes up to mobile commerce

Nine million US mobile phone subscribers have used their handsets to pay for goods or services, according to Nielsen data released today. Men are more likely than women to use their handsets to pay for mobile commerce.


Yahoo signs more search deals but trails Google

Yahoo has pushed to extend its position in mobile search and advertising with a series of new Asian operator deals, just as new research from Nielsen Mobile suggests the company is struggling to keep up with market-leader Google.