Nielsen Archives - Mobile World Live


Media consumption on mobile skyrockets in the US

Young adults in the US increased their media content consumption on mobile devices, with more …

MWC13 Keynote: Nielsen

Susan Whiting, Vice Chair of Nielsen, keynotes during the ‘Mobile in Media’ session at Mobile World Congress. …

VIDEO FEATURE: Mobile music – Hitting the right note?

The global digital music industry is expected to become a US$20 billion market by2015. But how can mobile technology help drive this growth and create opportunities for artists, labels, operators and, of course, consumers? Mobile World Live investigates.

US users embracing shopping apps

Nearly half of US smartphone users accessed shopping apps in June 2012, according to research from Nielsen.

Day Four – Panel on Tablets

Featuring Asus, Nielsen, Motorola Mobility and ARM

Facebook, Google dominate Android use

Facebook and apps from Google are the most popular for Android smartphone users aged 18 or over, according to a study from Nielsen.

Nielsen: Games most popular US apps

Market research company Nielsen said that games are the most popular apps among active US users, having been used by 64 percent of “past 30-day app downloaders” in the preceding month.

Smartphones outsell featurephones in US

InformationWeek reports that a survey by research firm Nielsen found that 55 percent of handsets sold in the US between March and May 2011 were smartphones, marking the first time that these devices have outsold featurephones in the country.

Nielsen backtracks on iPad app stats

Research firm Nielsen backtracked on a previous assertion that almost one-third of Apple iPad users had never downloaded an app, changing the figure to 9 percent – without stating the reason for the massive discrepancy.

Nielsen: iPad owners exhibiting unique usage profiles

Metrics company Nielsen says that almost two thirds of iPad owners have paid for content for their device, with customers also spending more time with apps than users of other platforms.