monetisation Archives - Mobile World Live

monetisation

Devs focus on monetisation, programmatic ads

Monetisation and the use of programmatic buying are some of the main priorities for developers …

Snapchat acquisitions and music ambitions exposed

Snapchat has acquired several companies in recent months, and is looking at the potential of …

Developers told not to underestimate Android monetisation

LIVE FROM APPS WORLD EUROPE 2014, LONDON: Mobile marketing executives touted the financial benefits of …

Operators tout big data monetisation opportunity

LIVE FROM GSMA MOBILE 360 MIDDLE EAST: Executives from Mobily and VIVA Kuwait outlined the …

Snapchat CEO confirms ads on the way — reports

Evan Spiegel, CEO of Snapchat, confirmed that the company’s messaging app will soon feature advertising, …

Upsight sells PlayHaven ad network

Upsight agreed to sell its PlayHaven ad network to marketing firm Science, as it focuses …

Microsoft woos developers with new benefits

Microsoft further ramped up its efforts to attract developers to build products across its Windows …

Indie developers will need cash to boost visibility

Smaller independent mobile game developers will need to find more cash to achieve sufficient visibility …

Snapchat planning ads, video and news service — report

Snapchat, the ‘ephemeral messaging’ app, is to gain new functionality, including support for advertising, according …

Monetisation, re-engagement efforts to boost mobile game revenue — Juniper Research

Juniper Research forecast that total revenue for mobile games will reach $28.9 billion in 2016, …