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mobile advertising

Advertising boss: “We need 70-80% mobile revenue in 2-3 years or we’re in real trouble”

VIDEO INTERVIEW: Paul Gunning, chief executive of interactive ad agency Tribal DDB, says consumer brands …

Mobile advertising surges in the UK

Digital ad spend in the UK hit a record £5.42 billion ($8.3 billion) in 2012, …

Tapjoy: Making apps pay their way

Chris Akhavan, VP and GM for partnerships and strategic operations at app monetisation platform Tapjoy, talks about how the company is responding to industry trends and evolving the services it provides.

Mobile app ad providers infringing user privacy

Mobile security player Lookout has warned that user privacy is being compromised by mobile ad providers

IPG boss: Mobile advertising needs to improve

Consumer brands are not realising the full potential of mobile as an advertising medium and agencies now have a critical role to play in preaching its benefits, admits Michael Roth, chairman and CEO of advertising agency giant IPG, in a new interview with Mobile World Live.

Apple tweaks iAd deals; Facebook preparing mobile ad debut

Apple has tweaked its iAd mobile advertising network in an effort to attract more advertisers while Facebook is reportedly planning its first move into the mobile advertising for early 2012

O2 More hits two million customers

UK mobile operator O2 says its O2 More service has reached two million customers since its launch in November 2009.