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mobile advertising

Apple puts iOS privacy changes on ice

Apple delayed implementation of tracking limitations due to be included in iOS 14, after advertisers …

Mobile search, advertising power Alphabet growth

Google CEO Sundar Pichai highlighted an opportunity for the company to further expand its dominant …

Former Starcom chief wants ad industry to get real on data

EXCLUSIVE INTERVIEW: Laura Desmond, former CEO of Starcom Mediavest and now chief revenue officer at parent …

Mobile ad industry still waiting for “revolution”

Martin Sorrell, chief executive of advertising group WPP, bemoaned some shortcomings in his industry that mean mobile advertising is still not taking off as much as it should.

China’s internet market doubles, adds 57M mobile users

China’s mobile internet market more than doubled last year to CNY213.5 billion ($34.76 billion) and …

China’s mobile ad market to hit $7B this year – eMarketer

Mobile advertising in China is forecast to increase 275 per cent this year to more …

Tencent’s net rises, but WeChat growth slows

Chinese internet giant Tencent reported its lowest revenue growth since 2007 as mobile gaming revenue …

Advertising boss: “We need 70-80% mobile revenue in 2-3 years or we’re in real trouble”

VIDEO INTERVIEW: Paul Gunning, chief executive of interactive ad agency Tribal DDB, says consumer brands …

Mobile advertising surges in the UK

Digital ad spend in the UK hit a record £5.42 billion ($8.3 billion) in 2012, …

Tapjoy: Making apps pay their way

Chris Akhavan, VP and GM for partnerships and strategic operations at app monetisation platform Tapjoy, talks about how the company is responding to industry trends and evolving the services it provides.