Millennial Media promises “100% viewability” to app marketers
Millennial Media, an independent mobile ad marketplace, has said it will offer “100 per cent …
Devs focus on monetisation, programmatic ads
Monetisation and the use of programmatic buying are some of the main priorities for developers …
Developers building and monetising more apps — survey
App developers are more productive than ever and a greater proportion are monetising their apps, …
Millennial Media targets brands for app engagement tool
Mobile advertising company Millennial Media debuted what it described as “a new solution for advertisers …
Millennial Media: iOS accounts for half of apps revenue despite Android devices growth
Apple’s iOS platform accounts for half of mobile apps revenue on Millennial Media’s mobile advertising platform, the firm said in its latest ‘Mobile Mix’ report for April.
Mobile advertising network Millennial Media announced availability of a SDK for Windows Phone 7, which it said extends the same monetisation options it offers for other platforms to the new Microsoft OS.
Android apps dominate Millennial network
Google’s platform grabs 54 percent of apps on the mobile ad vendor’s network. Meanwhile Gaming tops the app category list and Automotive makes a Top Ten entrance.
Developers expand horizons beyond Apple
More than half of app developers identify either Apple’s iPhone or iPad as their most favoured apps platform, according to a new survey by Millennial Media – but this looks set to change over the coming year.
RIM announces revamped developer tools, payment options at 2010 DevCon
Mike Lazaridis, president and co-CEO of Research In Motion, used his keynote address at the 2010 BlackBerry Developer Conference to trumpet momentum for the platform, before introducing a number of new tools and services, telling the audience: “we continue to invest in additional services, to help you monetise and build your business.”
Report: RIM considering mobile ad network buy
The Wall Street Journal reported that Research In Motion is “shopping for a mobile advertising network”, in order to provide it with access to a potentially lucrative new market.
