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Gurus grapple with breakthrough claims

LIVE FROM MWC19 LOS ANGELES: A panel of marketing and technology experts offered diverging views …

Shazam adds beacon technology to armoury

Shazam announced a partnership that will see proximity-based marketing integrated into its music recognition app. …

Yo hints at marketing ambitions with new features

The makers of the Yo messaging app, having recently raised $1.5 million, added a raft …

Upsight embraces non-game devs with GeoTrigger

Upsight, the app marketing and analytics provider created by the merger of app promotion company PlayHaven …

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Chinese operators told to tighten marketing belts — report

Chinese authorities reportedly told the country’s three mobile operators they must cut their marketing expenses …

App marketing & analytics player Upsight claims strong start

Upsight, the app marketing and analytics provider created via the merger of app promotion company PlayHaven …

Upsight aims to capitalise on “eye-opening” merger

Andy Yang, CEO of the newly-launched app marketing and analytics provider Upsight, claimed there are …

Swrve bags US6.25M for product and marketing push

App optimisation platform Swrve raised US$6.25 million, which it plans to spend on product development and marketing efforts to boost sales

Mimvi buys social technology firm Lone Wolf

App search company Mimvi is to acquire social technology company Lone Wolf as it looks to strengthen its position in the mobile app discovery market.

Fiksu boosted by US10M Series B funding

Mobile app marketing platform Fiksu has secured US$10 million in Series B funding with wireless technology company Qualcomm leading the investment