Industry association GSMA appointed Lara Dewar as CMO to lead its global marketing and communications …
GSMA nombra nueva directora de márketing
La asociación GSMA ha nombrado como directora de Marketing a Lara Dewar, quien dirige la …
Schiller steps down as Apple marketing SVP
Long-time Apple executive Phil Schiller (pictured) stepped down as SVP of worldwide marketing, though the …
AT&T drops 5G Evolution branding
AT&T bowed to pressure from advertising watchdogs around branding its LTE-A network as 5G Evolution, …
Gurus grapple with breakthrough claims
LIVE FROM MWC19 LOS ANGELES: A panel of marketing and technology experts offered diverging views …
Shazam adds beacon technology to armoury
Shazam announced a partnership that will see proximity-based marketing integrated into its music recognition app. …
Yo hints at marketing ambitions with new features
The makers of the Yo messaging app, having recently raised $1.5 million, added a raft …
Upsight embraces non-game devs with GeoTrigger
Upsight, the app marketing and analytics provider created by the merger of app promotion company PlayHaven …
Chinese operators told to tighten marketing belts — report
Chinese authorities reportedly told the country’s three mobile operators they must cut their marketing expenses …
App marketing & analytics player Upsight claims strong start
Upsight, the app marketing and analytics provider created via the merger of app promotion company PlayHaven …
