marketing Archives - Mobile World Live

marketing

Schiller steps down as Apple marketing SVP

Long-time Apple executive Phil Schiller (pictured) stepped down as SVP of worldwide marketing, though the …

AT&T drops 5G Evolution branding

AT&T bowed to pressure from advertising watchdogs around branding its LTE-A network as 5G Evolution, …

Gurus grapple with breakthrough claims

LIVE FROM MWC19 LOS ANGELES: A panel of marketing and technology experts offered diverging views …

Shazam adds beacon technology to armoury

Shazam announced a partnership that will see proximity-based marketing integrated into its music recognition app. …

Yo hints at marketing ambitions with new features

The makers of the Yo messaging app, having recently raised $1.5 million, added a raft …

Upsight embraces non-game devs with GeoTrigger

Upsight, the app marketing and analytics provider created by the merger of app promotion company PlayHaven …

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Chinese operators told to tighten marketing belts — report

Chinese authorities reportedly told the country’s three mobile operators they must cut their marketing expenses …

App marketing & analytics player Upsight claims strong start

Upsight, the app marketing and analytics provider created via the merger of app promotion company PlayHaven …

Upsight aims to capitalise on “eye-opening” merger

Andy Yang, CEO of the newly-launched app marketing and analytics provider Upsight, claimed there are …

Swrve bags US6.25M for product and marketing push

App optimisation platform Swrve raised US$6.25 million, which it plans to spend on product development and marketing efforts to boost sales