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loyalty

Mobile Payment

Paytm invests in loyalty app, targets integration

Indian mobile payments provider Paytm invested an undisclosed sum in advertising company MobiQuest Mobile Technologies, …

Ovum survey shows key role of loyalty for m-commerce

Mobile financial service providers should look to add loyalty services to engage and retain customers, …

Tapjoy adds user retention tech

Mobile advertising company Tapjoy has introduced a new type of ad unit to help app developers improve user loyalty and retention.

Android uptake driven by first-time smartphone buyers

Google’s Android OS is maintaining its dominance in Europe due to its success in attracting …