Localytics fuels EU expansion with Tapglue acquisition
Localytics, a mobile engagement platform, acquired Berlin-based Tapglue, provider of an API-based service enabling social features to be deployed in apps. In a statement, Localytics explained the acquisition will “further fuel” its operations in Europe.
Personalisation key to app stickiness – Localytics
Mobile users will try a new app on average 4. 5 times “before deciding to stop using it due to boredom or lack of perceived value”, analytics firm Localytics said, meaning user engagement remains a critical issue for developers.
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