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Localytics

Consumers warming to push notifications

A majority of respondents to a Localytics survey believe push notifications have improved over the …

Localytics hails rapid rise in rich notification usage

Localytics revealed 40 million rich notifications – push notifications including images, GIFs, and videos – were …

Localytics fuels EU expansion with Tapglue acquisition

Localytics, a mobile engagement platform, acquired Berlin-based Tapglue, provider of an API-based service enabling social …

In-app messages “a force to be reckoned with”: Localytics

Developers should make more use of in-app messages, particularly those that are triggered based on …

App retention rates continue to drop

Consumers are increasingly ditching apps after initial download, said Localytics, with the gaming segment seeing …

Mobile Apps

Localytics debuts uninstall tracking to cut app churn

Localytics, a mobile engagement platform provider, launched Uninstall Tracking to help businesses understand why users disengage from their apps.

Personalisation key to app stickiness – Localytics

Mobile users will try a new app on average 4.5 times “before deciding to stop …

Localytics Predictions to “mitigate churn” for app developers

Localytics, an app engagement platform, launched Predictions, which claims to “leverage machine learning to help companies …

Localytics highlights pros of remarketing with new product

Analytics firm Localytics announced its new “remarketing” product, which enables app advertisers to reach users even …

Exicon partners to bolster app management platform

Enterprise apps company Exicon is partnering with analytics firms Localytics and Priori Data to improve its AppBoard management platform. …