TV advertising on the rise for apps
As the market for apps becomes more and more competitive, marketers are increasingly looking to TV to promote products, leading to “dramatic” changes in advertising strategies, Volker Dressel, CEO of marketing agency Quaid Media, said at a briefing in London…
Facebook dominates 2014 app download, with LINE making cash
The “app superpowers” of Japan, South Korea and the US collectively generated more revenue in 2014 than the rest of the world combined, highlighting their ability to monetise even as the market saturates and download growth slows, according to App…
King shows signs of slowdown in Q1
King, the company behind hit mobile game ‘Candy Crush Saga’, reported first quarter results that showed slowing revenue growth and a quarter-on-quarter decline in profit. Following its lacklustre IPO in March, the company reported revenue of $606.
King and Zynga dominating gaming use – Strategy Analytics
Candy Crush Saga maker King Entertainment is “comfortably ahead of others in total time spent on gaming”, with its titles accounting for 26 per cent of total time spent on gaming by Android users in the US, according to Strategy…
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