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Kenya

Serving the Unbanked By Serving the Banked. Lessons from Safaricom, SMART, Globe and Zain.

This document describes three ways that leading mobile money operators in Kenya and the Philippines directly address the needs of the banked – and subsequently deliver benefits to the unbanked.

Mobile Money Launch Learnings: Zain Zap

George Held, Group Marketing Director of Zain details his projections for customer adoption, the key elements of the launch strategy for Zap, and the importance of working with regulators.

Mobile Money for the Unbanked Annual Report 2009

Communicates the progress of the GSMA MMU initiatve as well as provide significant research into key mobile money issues.

Seeking Fertile Grounds for Mobile Money

Global survey of the environmental factors which condition demand for mobile money in a market.

What makes a Successful Mobile Money Implementation? Learnings from M-PESA in Kenya and Tanzania

This case study highlights the differences between the adoption rates of M-PESA in Kenya and Tanzania and highlights their different results.

Mobile Money for the Unbanked Annual Report 2010 iv

Section 3 of the Mobile Money for the Unbanked Annual Report 2010

Mobile Money for the Unbanked Annual Report 2010 iii

Section 2 of the Mobile Money for the Unbanked Annual Report 2010

Kenya may lower 3G license fees

Cellular News reports that Kenya’s government has hinted that it might lower the cost of 3G licenses, as has been called for by the mobile operators.