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Blog: Survival of the Fitbit

It’s the dream for many technology start-ups to be eventually acquired by a huge player …

Google boosts wearables play with $2.1B Fitbit buy

Google inked a deal to acquire fitness tracker company Fitbit for $2.1 billion, the search …

Google owner shapes up for Fitbit buy

Alphabet reportedly entered talks to acquire Fitbit, in a move which could see Google re-enter …

Fitbit shifts production to avoid China tariffs

Wearables company Fitbit began moving the manufacture of most trackers and smartwatches away from China, …

Fitbit exploring sale options

Fitbit was reported to be considering selling up, as it struggles to transition from making …

Fitbit pushes Premium paid subscription

Fitbit announced a new subscription service will use data gleaned from its fitness trackers to …

Fitbit expands transport payment footprint

Fitbit increased the number of cities its payment system can be used to pay for …

Fitbit sales track upward

Fitbit hailed continued momentum in its business during the first three months of 2019, as …

Fitbit updates entry-level wearables

Fitbit moved to broaden the availability of health and fitness wearables, announcing a set of …

Wearable market climbs to record high

The worldwide wearable market grew 31.4 per cent year-on-year during the fourth quarter of 2018, …