Successful video apps going beyond content delivery — App Annie
There is a significant opportunity for broadcasters and developers in providing video content apps that …
Developers told not to underestimate Android monetisation
LIVE FROM APPS WORLD EUROPE 2014, LONDON: Mobile marketing executives touted the financial benefits of …
Personalisation key to app engagement, says Localytics CEO
Improving app experiences, including more personalised content, will be critical for developers’ ongoing success, according …
Push notifications boost app engagement, retention — Localytics
App users who opt-in to receive push notifications show significantly higher engagement and retention, according …
Swrve intros app engagement A/B testing
App optimisation platform Swrve introduced an A/B testing capability to provide insight into user engagement …
Kakao gives developers a boost with metaps partnership
Kakao, the South Korean messaging platform provider, has partnered with Android monetisation platform provider metaps, …
Facebook tweaks app ads to boost user engagement
Facebook introduced new functionality to its mobile app ads to encourage users to return to apps …
mBlox targets developers with engagement tools
mBlox launched its mBlox Developer Program, which it said “makes it easy and cost effective …
Audio recognition app company Shazam said its technology has been used by consumers to discover music and engage with TV shows and adverts more than 5 billion times.
