brands

LIVE FROM GSMA MOBILE 360 MIDDLE EAST: Erkan Akdemir, CEO of Turkey’s third largest mobile carrier Avea, warned operators need to innovate with new services and look at different ways of managing infrastructure if they are to sustain growth.

The key to developing successful mobile games for major brands is to focus on quality and understand the objectives of the companies in question.

Mobile marketing start-up Adcquire has launched a platform that uses gamification to enable brands to improve consumer engagement, retention, brand conversion and return on investment at the point of sale.

Nokia has been named as the most trusted brand in India, beating Indian companies such as Tata