branding Archives - Mobile World Live

branding

STC unifies brand in 3 markets

Saudi Telecom Company (STC) announced it has launched a new unified brand in Saudi Arabia, …

Brand guru urges operators to improve reputations

LIVE FROM THE GREAT TELCO DEBATE, LONDON: Operators must change negative customer perceptions of the …

Viacom touts mobile branding potential

VIDEO INTERVIEW: Bob Bakish, president and CEO of Viacom International Media Networks, said his company …