Branchless banking Archives - Mobile World Live

Branchless banking

Does branchless banking reach poor people? The evidence from India

This is the second post in a mini-series in which we present new evidence from …

Does branchless banking reach poor people? The evidence from India

This is the second post in a mini-series in which we present new evidence from …

Ghana: Aiming for interoperability in branchless banking

Over the past several months, we have taken a close look at the branchless banking industry in a few key countries. We have presented our learning from Brazil, Mexico, India and Pakistan. Today we continue with our analysis of Ghana and share this summary note on the branchless banking industry. With 6 live branchless banking […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/B8QgzsQTSaA/

Ghana: Aiming for interoperability in branchless banking

Over the past several months, we have taken a close look at the branchless banking industry in a few key countries. We have presented our learning from Brazil, Mexico, India and Pakistan. Today we continue with our analysis of Ghana and share this summary note on the branchless banking industry. With 6 live branchless banking […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/B8QgzsQTSaA/

Does branchless banking reach poor people? The evidence from Pakistan

In this mini-series we explore new evidence from three countries on whether branchless banking is reaching poor people starting today with Pakistan. Proponents of branchless banking, including CGAP, have for some time made the case that branchless banking has the potential to transform the lives of poor customers and in some instances is doing so […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/NAxNOk0VxTE/

Does branchless banking reach poor people? The evidence from Pakistan

In this mini-series we explore new evidence from three countries on whether branchless banking is reaching poor people starting today with Pakistan. Proponents of branchless banking, including CGAP, have for some time made the case that branchless banking has the potential to transform the lives of poor customers and in some instances is doing so […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/NAxNOk0VxTE/

Pakistan: Branchless Bankings Business Model Laboratory

Over the past several months, we have taken a close look at the branchless banking industry in a few key countries. We have presented our learning from Brazil, Mexico and India over the last few weeks. Today we continue with our analysis of Pakistan and share this summary note on the branchless banking industry. Pakistan […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/Ix542fRmcD0/

Pakistan: Branchless Bankings Business Model Laboratory

Over the past several months, we have taken a close look at the branchless banking industry in a few key countries. We have presented our learning from Brazil, Mexico and India over the last few weeks. Today we continue with our analysis of Pakistan and share this summary note on the branchless banking industry. Pakistan […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/Ix542fRmcD0/

Marketing Branchless Banking

Many branchless banking implementations have struggled with low customer uptake and high levels of inactivity. Inadequate investment in marketing, especially advertising, has come under the spotlight as a key culprit. However, several high-profile deployments that made huge initial investments in marketing have re-tooled their strategy after disappointing results. Marketing a new product like mobile money […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/rz9WMjcoiD8/

Marketing Branchless Banking

Many branchless banking implementations have struggled with low customer uptake and high levels of inactivity. Inadequate investment in marketing, especially advertising, has come under the spotlight as a key culprit. However, several high-profile deployments that made huge initial investments in marketing have re-tooled their strategy after disappointing results. Marketing a new product like mobile money […]Read more: http://feedproxy.google.com/~r/cgaptechnology/~3/rz9WMjcoiD8/