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augmented reality

AR apps worth US300M in 2013

Augmented reality apps will generate “close to US$300 million” in revenue globally during 2013, according …

Augmented reality comes to BlackBerry 10

Augmented reality company Wikitude launched the first augmented reality SDK for the forthcoming BlackBerry 10 OS.

Telefonica to push augmented reality for advertisers

Telefonica Digital inked a deal with augmented reality platform company Aurasma, to integrate the technology into the digital media services the operator group offers brands and advertisers.

Education greatest challenge for augmented reality

Increasing awareness of the potential of augmented reality technology remains the greatest challenge to its adoption by developers and users, as hardware capabilities improve to deliver a better performance to consumers, Trak Lord, director of marketing for metaio, told Mobile Apps Briefing.

Augmented reality: better than the real thing

Trak Lord, director of marketing for metaio, talks to Mobile Apps Briefing about the shape of the augmented reality market.

HTML5, monetisation and augmented reality to define apps in 2012

The mobile app sector will feature a move towards HTML5, a greater focus on monetisation and a second wave of innovation around augmented reality in 2012

Metaio debuts AR SDK

Augmented reality company Metaio is releasing a free version of its mobile development tools for …

Flow augmented reality Amazon app comes to iPhone

A new augmented reality iPhone app that uses barcode and image recognition technology to provide information about products and how to buy has been launched

Total Immersion opens AR platform to developers

Augmented reality company Total Immersion released a new version of its D’Fusion Studio technology, which …