augmented reality Archives - Mobile World Live

augmented reality

Snap deepens AR push with ad studio

Snap launched a global studio for creating advertising content enabled by AR as the company …

Magic Leap readies lighter wearable

Mixed reality (MR) headset maker Magic Leap unveiled plans to bring a second generation of …

VR, wearables, smart home spend to top $500B

Global spending on wearables, smart home devices, and AR and VR headsets was tipped to …

AR devices tipped as long-term threat to smartphones

Data analytics and consulting company GlobalData predicted the AR market will generate global revenue of …

Lifting lockdowns fuel Snap user base, revenue gains

Snap recorded its highest growth rate in number of daily active users (DAUs) and revenue …

Snap bets on AR shopping with Vertebrae buy

Snap reportedly moved to boost shopping experiences in its Snapchat subsidiary by taking over a …

Microsoft pulls $22B trigger on Army AR

Microsoft won a deal to supply the US Army with AR headsets based on its …

Facebook keeps watch on computer interaction tech

Facebook revealed efforts to develop an AR device designed to be worn on users’ wrists …

Qualcomm targets AR boost

Qualcomm took the wraps off its first AR-focused reference design, which focuses on lightweight headsets …

Apple plans custom chips for AR headset

Bloomberg revealed more details of an AR headset rumoured to be in development by Apple, …