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User acquisition player Appia gets $5M boost

Mobile user acquisition network Appia secured $5 million in debt funding, which it plans to …

Appia intros pay per install, Google Play support

Independent app store Appia introduced advertiser support for Google Play and a new pay per …

Vodafone India launches Appia-powered store

Vodafone India launched an app store offering more than 10,000 titles across major mobile operating systems, powered by white-label store player Appia.

Appia intros pay-per-download network for developers

White-label app store Appia announced the launch of what it describes as a “performance based advertising network,” enabling developers to improve the promotion and discovery of their apps via its stores, using a pay-per-download model.

Appia: Enabling the app store proliferation

Dov Cohn, VP of Products and Marketing for app store enabler Appia, talks to Mobile Apps Briefing about building a business in this competitive market sector.

Appia grabs US10M

Independent app platform Appia, formerly known as PocketGear, has raised US$10 million in venture capital from Venrock, reports All Things Digital.

Opera opens app store; falls foul of GetJar

Opera Software announced its Opera Mobile Store, which it claims “offers both free and paid applications for virtually any mobile platform and device.” However, shortly after the store was launched, paidContent:UK said that Opera’s browser products had been pulled from leading independent app store GetJar.

PocketGear relaunches as Appia; focuses on white-label

Independent web store PocketGear announced a relaunch under a new brand, Appia, with the intention of focusing its activities to become “a pure-play white-label app store platform for mobile operators, handset manufacturers and mobile portals.”