Guest Blog: How can brands win big during World Cup?
Marketers can expand their audience reach by taking advantage of the fact football fans around …
China, Japan tipped to dominate app spend in 2022
China will account for nearly 40 per cent of global app store spend by end-2022, …
Global app downloads hit record high
Worldwide app downloads for the App Store and Google Play stores grew more than 10 …
Retailers without a mobile strategy “in big trouble”
INTERVIEW: Retailers with a clear mobile strategy are seeing this reflected in their earnings whereas …
Mobile leads the way in gaming spend
Direct spending on mobile games was more than the combined total on consoles and PCs …
Bertrand Schmitt, CEO and co-founder, offers an insight into how the apps landscape is changing.
App downloads crossed 175B in 2017
Users downloaded over 175 billion apps in 2017, a 60 per cent increase from 2015, …
Shopping apps to get huge boost on Black Friday
App Annie tipped US consumers to spend approximately 45 million hours in Android shopping apps …
App marketers bullish on budgets
App marketers expect their budgets to increase, against a backdrop of optimism in the app …
Chinese Android analysis comes to App Annie
App Annie will now publish China Android app usage metrics, which, together with its China iOS numbers, …
