App Annie

New app installations hit a record high of 30. 3 billion in Q2, driven by annual increases in the number of downloads in Google’s Play store, App Annie reported.

Games accounted for a third of mobile downloads worldwide and 10 per cent of all time spent in mobile apps in 2018, App Annie found.

More than 30 billion apps were downloaded from Google Play and Apple’s App Store in Q1, up 10 per cent year-on-year and the largest quarter ever, App Annie figures showed.

Marketers can expand their audience reach by taking advantage of the fact football fans around the world use their smartphones to access data and stats now more than ever, explains Bertrand Salord, VP marketing at research company App Annie (pictured,…

China will account for nearly 40 per cent of global app store spend by end-2022, which research company App Annie forecasts will reach $156. 5 billion that year.

Worldwide app downloads for the App Store and Google Play stores grew more than 10 per cent year-over-year to 27. 5 billion in Q1 2018, the highest of any quarter, App Annie reported. Consumer spend grew 22 per cent to $18.

INTERVIEW: Retailers with a clear mobile strategy are seeing this reflected in their earnings whereas those which don’t are “in big trouble”, App Annie CEO Bertrand Schmitt (pictured) told Mobile World Live.