Guest Blog: How can brands win big during World Cup?

Marketers can expand their audience reach by taking advantage of the fact football fans around …

China, Japan tipped to dominate app spend in 2022

China will account for nearly 40 per cent of global app store spend by end-2022, …

Global app downloads hit record high

Worldwide app downloads for the App Store and Google Play stores grew more than 10 …

Retailers without a mobile strategy “in big trouble”

INTERVIEW: Retailers with a clear mobile strategy are seeing this reflected in their earnings whereas …

Mobile leads the way in gaming spend

Direct spending on mobile games was more than the combined total on consoles and PCs …

Interview: App Annie

Bertrand Schmitt, CEO and co-founder, offers an insight into how the apps landscape is changing.

App downloads crossed 175B in 2017

Users downloaded over 175 billion apps in 2017, a 60 per cent increase from 2015, …

Shopping apps to get huge boost on Black Friday

App Annie tipped US consumers to spend approximately 45 million hours in Android shopping apps …

App marketers bullish on budgets

App marketers expect their budgets to increase, against a backdrop of optimism in the app …

Chinese Android analysis comes to App Annie

App Annie will now publish China Android app usage metrics, which, together with its China iOS numbers, …